Thursday, September 16, 2010

Introducing Laura Singewald of Spool

Have you heard about Spool yet? This shop has been in the news lately, along with their sister shop, Loop. Read on to learn about this little city gem.

Tell me a bit about your shop:

Spool is located in Center City, Philadelphia at 1912 South St. You can visit us online as well at My business partner, Craig Rosenfeld owns Loop, the yarn shop right next door, which we consider to be our sister store.

When did your shop first open its doors? What made you decide to start the shop?

March, 2008. I was working for Craig at Loop, and we had been scheming to open a fabric shop together for a couple of years. Center City really didn't have anything specifically for quilt & craft sewing sewing, and we wanted something! The space next door to Loop became available and the rest is history!

Does your shop offer classes? If so, what types?

We offer a wide range of classes on quilts, bags, garments and home decorating. You can see see our full schedule here.

Do you have sewing machines in the shop? Long arm quilters?

We do have Baby Locks and Singers in the shop. No long arm quilters...yet!

Is there any particular supply you’re partial to?

I love my Clover leather coin thimble for hand quilting. It fits perfectly and is pretty!

What’s unique about your shop compared to others out there?

We have a bright, modern shop with a collection of carefully curated fabrics. I love each and every fabric in my shop, and my customers appreciate my culling out the best pieces for them. My staff is friendly, enthusiastic and knowledgeable. We love color and we love fabric!

Anything else you’d like to mention regarding the shop?

We have the best customers, who have really helped get the word out about the shop in the last 2 years. As a result, we are thrilled to have just received Philadelphia Magazine's Best of Philly 2010 award for Best Way to Get Crafty!

Now for questions a bit more personal...

Tell me a bit about you:

My name is Laura Singewald and I live in Center City, Philadelphia. I grew up in Rhode Island, and made my my way here after getting my BFA in painting in Baltimore. I have been here for 10 years, now. Time sure does fly! I love Philly, and the crafty community I have met here.

Do you sew or quilt? How did you get started sewing/quilting?

Both. I always sewed a bit here and there growing up. I got serious about it shortly after college, when I was burnt out on painting and looking for something new to get into. Sewing and knitting became my most favorite things to do!

What do you like best about quilting?

Selecting fabrics and the actual quilting. I love handwork, so finishing a binding and hand quilting are my faves!

What is the hardest thing about quilting?

Cutting! Sometimes it just takes too long for me!

How much time do you sew or quilt during an average week?

I sew everyday, but with running the business I don't get to do it for as long as I'd like. I try to get in as much as possible!

Do you name your projects or label them?

I never do. I'm not really sure why, although when I was getting my painting degree, I never named or signed my work either. Must be left over from then!

What other crafts do you indulge in or hope to learn?

I am an avid knitter, and would love to try weaving & screen printing!

Thanks so much, Laura! Good luck to the shop - I hope you continue winning awards!
Until next week...


  1. Hello!
    Loop and Spool are two fabulous stores! Laura makes her customers feel like welcomed friends in the way that she greets everyone and chats with them. I enjoy shopping there; they have in both stores top notch fibers! They are my favorite stores!!! Welcome to Philadelphia!!!

  2. Saw the "Best of Philly" shout out in the newest issue of GRID magazine. Yay, Spool! Love both shops (Spool & Loop) and your effort to build community through craft.

    I need some batting, so I'll be seeing you soon....

  3. I'm moving to Spool's neighborhood in 2 weeks! Looking forward to getting in there--a LOT! In downsizing from a big suburban house, I'm pushed to part with stuff, natch--but at least there will eventually be new stuff to refresh and inspire!

  4. Spool is awesome! And Laura is very helpful. I need to visit them soon so I can get some more owl fabric! Because you can definitely never have enough owls.

  5. If you love modern fabrics and bright clean space for class, Spool is the place for you!
    Laura keeps the shop filled with fresh bundles of fat quarters along with very carefully selected bolts of fabrics on the shelves.

    I teach classes at Spool and Laura has been the easiest and friendliest person to work with.
    Staff members are also quite friendly and helpful.

    If you have not been there already, you must visit and check out this artsy and inviting shop!

  6. Thanks for the lovely write up, Nicole & PMG peeps! And thanks to everyone for the sweet comments. I'm so glad you're enjoying the shop, and I look forward to seeing you soon!

  7. Hey Laura! The shop looks amazing. I was looking up yarn and fabric stores for my rug restoration work and there you were! If I ever get down that way I will come check it out in person. Congrats on the success!
    - Sean Brown, from RI